China webmasters

　　对于想做英文站的朋友来说，选择一款好的英文cms(内容管理系统)尤为关键，国外cms系统发展比较早，在各种网络应用的门类里，都已经发展出了许多比较成熟而且开源的cms系统，下面，把一些著名的cms系统简单做下介绍。

　　一、 博客类

　　Wordpress仍旧是当仁不让的王者，其易用性、扩展性，对于许多对建站一头雾水的菜鸟来说无疑是最佳的选择，其众多免费的模板，其丰富的插件支持满足站长在各个方面的需求。许多国外的著名教程站、资源站都是采用wordpress搭建，甚至有专门的模板和支付插件把它打造成一个网店，可以说，wordpress即是博客入门的首选，又不仅仅局限于博客，它是平易近人的，来者不拒的。

　　Nucleus博客为大家提供了另外一种选择，在世界各地也拥有众多的粉丝。与wordpress不同的是，在Nucleus博客中，您可以设定一个或多个博客(Blogs)。如果您愿意，可以在一个网页中同时显示几个不同博客(Blogs)的内容。Nucleus，正如它的名字原子核一样，容量比较小，Nucleus 3.41只有1.9M。而Wordpress 2.7版本有6.4M。

　　B2evolution博客系统，同Nucleus一样，b2evolution支持多Blog系统：假如你需要放2,3或100个不同的Blog/新闻聚合在你的网站上，只需一次安装就能搞定。每一个blog放在自己的页面，也可以 在同一个页面同时放置多个blogs。

　　二、 综合性内容管理系统

　　Drupal系统，Drupal有一个优秀的模块化结构，提供了许多模块，包括短消息、个性化书签、网站管理、Blog、日记、电子商务、电子出版、留言簿、Job、网上电 影院、论坛、投票等模块。Drupal模块的下载、安装、定制非常方便。该系统的外观和内核是完全分离的，只要有一定的设计基础，完全可以通过模板制作加上标签运用打造属于个人的英文重量级站点。官方网站http://drupal.org/。

　　Geeklog也是一款颇受用户好评的内容管理系统，其成熟的paypal插件支持和聊天室插件支持方便您开发强大的电子商务系统。不过在国内似乎用的人比较少。

　　Joomla 目前国内已经有爱好者做了专门的爱好者网站以及提供汉化版本，可以说是目前世界上功能最为强大的内容管理系统之一.Joomla!应用了非常多的网站进步的新技术，像是「网站快取技术」可以加速网站的反应与效能。「RSS新闻联播与新闻读取」是最近十分热门的网站新闻 读取的技术，在部落格程序中(Blog)中十分常见。「SEO搜寻引擎最佳化」这个是目前所有网站必备的技术之一，这个功能主要是让搜寻引擎更容易的浏览 您网站上的数据，让更多人在搜寻引擎上找到您的网站，相当于为自己的网站带来更多的人潮和商机。目前，来自全球上千种不同网站应用的附加套件及美工设计布景，都是以这套系统为基础而开发。使用者可 以很方便的安装上这些附加套件，如同在桌上计算机中的Windows操作系统中，安装新的软件一般。开发社群总是发挥无止尽的创意，不断的开发符合使用社 群需求的产品。Joomla!的商用套件市场目前也有许多价廉物美的软件及美工设计布景主题。

　　Mambo系统，Mambo 是一个老牌的opensource建站程序，获得过“最佳开源方案”，“年度最佳自由软件项目”等很多奖， 国外比较热门，但是在中国不够热，中文支持比较弱，中文资源相对来说不够多。于08年已经开始开拓中国市场，针对中国市场专门采用本土化的团队推出了曼波整站自助系统，对于想做英文站的朋友还是使用原滋原味的Mambo系统全球版吧。该系统好像有人专门推出了dicuzz论坛整合插件，本土化的努力任重而道远啊。

　　phpnuke建站开源系统，比较流行，当然国外优秀的cms系统实在是太多了，一一介绍体力有点吃不消，有兴趣的朋友自己去下载测试。

　　三、 论坛系统

　　PHPBB系统,自2000年发布以来, phpBB™ 已经成为世界上应用最广泛的开源论坛软件. 与早先的版本一样, phpBB™ 3.0 “Olympus” 拥有易于使用的管理面板和友好的用户安装界面, 您可以轻松地在数分钟内建立起您的论坛.一句话：模板不少，功能众多，建英文论坛的首选。

　　SMF系统，SMF 是加拿大公司 Simple Machines Forum 的简称，SMF 是一个免费，专业级的程序包，它能让你在几分钟之内就建立一个在线论坛。它强大的模板引擎使你能够完全控制论坛的布局，以及通过其 SSI(Server Side Include)功能让你把论坛和其他网站接口连接起来。

　　四、 网店系统

　　Oscommerce，osCommerce是一套国际著名的电子商务系统，极好的稳定性和运行速度受到世界各国使用者的青睐. 项目开始于2000年的三月由德国团队开发，其发布至今超过213,100个在线购物网站在使用该osCommerce系统。其火热的开发社 区。oscommerce是开源免费的网店系统，和paypal,亚马逊等都是重要的合作伙伴，意味着支付模块的应用成熟、安全、简便。

　　zen-cart 知名度曾经比起Oscommerce来略有不足，免费、开源，如今发展迅速。他们打出的口号是:The art of e-commerce 。

　　五、 图库/相册系统

　　4images Gallery，门户级的图库系统，资格相当老，几乎可以称得上是一个没有Bug的图库系统。它以用户为中心的理念，游客可以注册成为用户，创造无限制的图库，且可对图像进评论或投票。

　　Coppermine Photo Gallery，多用户，支持个人相册，支持多种格式的图片，会员可在线浏览上传本地图片，也可添加外部(网络上)的图片，只 需填上添加的图片地址即可。

Late in the spring of 2010 just lead, on the net appeared a lot of evaluation concerning evening parties.For spring night, have already denounced orally and in writing annually, everybody has his/her own evaluation, or praises or devaluates.Someone sees spring”flaw” late, the hat of for example some performer drops on the satge;Someone sees an advertisement, for example a lot of essays transplanted not a few brands in the store;Someone sees a program of fascinating;There is also the opportunity that the some few person saw the spring being late.”The smart net company digs gold spring numerous late economic vogue articles walk Qiao network”, smart net what the companies saw isn’t a spring night, but business opportunities.Compare in spring night empress of warmly evaluation, return rather an opportunity to find out from it, enriched purse to get true, this demand special angle of view.

Station-master’s doing a website not to know will can’t keep in mind the opportunity of your place profession.Someone once says and repeated the mode of the other people, very difficult successful.Only afresh opportunity to look for and breakthrough, just may outstrip opponent.For spring night, someone saw fascinating, someone saw garbage, only a handful of men opportunity to see.Opportunity prepares for observant and conscientious person, if you were an observant and conscientious person, you canned also take spring the express train late, get a pail of gold.

The Chinese Internet contained a lot of opportunities before in 2008, the many people joined the row or column of standing.Along with the connector of the perfect and related section of market, the Chinese network becomes difficult, since 2009 year-ends, network stroke sport beginning spreads, the many people suffers loss, even unemployed.The grass root station-master position becomes embarrassed and becomes minority community, but as for guarantee that didn’t correspond, related policy 1 makes next, personal website closes down in succession.A lot of policies change policies too frequently and make personal station-master caught unprepared, Internet didn’t°yet perfect regulation system, having no chapter can follow, personal station-master is more and more difficult.In addition to the network situation that hesitate at that moment there is no better exit.

But the situation returns situation, some websites are very difficult,some websites can continue to exist under the rigorous situation.Because there is different angle of view, saw the opportunity that the other people don’t see.The for example familiar word and excel transacts software, someone sees of just these two softwares, someone thoughts of to build these software usage the website and forum of exchanges.Although definitely limited sex,undoubtedly there are also a lot of opportunities.All of the persons of these software applications are the latent customers of websites, if come together them, provide a terrace of exchanges for them, the very strong customer glues sex and easily form a customer turn son.For example there is a club.excelhome.net| the forum is an excel, the customer communicates of forum, although definitely limit, customer and hair the amount is all not low.The forum registers a member over 1,000,000, the day hair measures quite a few thousand.Whether the registration that for the time being don’t identify this forum member’s information belongs to actually, mode and contents of website are really worth to draw lessons from.Having is certain of fix a customer community and perfect website contents, earnings in the website nature is also with the wind with the current of affair.

Although the current network situation isn’t enough ideal, still someone does a good job, in addition to personally controling breath, more is the mode and contents of website.Discover in a survey of the website of area that registers in the A5 station-master net admin 5. com, the mode of greatly parts of websites is look alike, the contents also differs only a few, these same kind website natures are very difficult succeed.Play the ape and then can hardly outstrip other people, these same kind websites by all means will have a similar destiny as well, be disappear under the network rigorous situation.

So, still keep suggesting personal station-masters, if you still want to develop your own world in the Internet and still want to hard observe a life, opportunity to look for, probably an angle of view changes way of thinking.Don’t parrot, don’t blindness heel breeze, the same affair, what observant and conscientious person see is business opportunities, you can also try.

The com is one usage in the DNS in general use top-class area(gTLD) of network.It is one of originally top-class areas and build on January, 1985 and erupt an exhibition to become the biggest top-class area.It is now been responsible for a maintenance by VeriSign.

Even if.com area the formality is designed to use to be used as a commercial purpose(other if government organization or education unit then each the top-class area with just for its design), but from 1990’s middle period, its registering has already completely done not limit..Com register of open by a happy chance and network of commercial and the public turn the same period, while the .com also became the network top at most top-class area very soon.Many companies(this at that time expects to be called “Internet foam”) that opens in 1997-2001 years took many not pertinent nameboards;They fored many networks companies for knowing.

In March, 1985, the first.com area the registration of, mark the birth of consumption type Internet.After 25 years, Internet still from whole up change lifes such as our correspondences, business and society etc..

Is a .com area the long-term operator of, the letter of Wei Rui will have started the activity, March 16 in a whole profession scope since March, 2010, “.com 25 anniversaries” celebration ceremony activity will pull a special area to open a purdah in Washington, the United States.

In order to match with this activity, the letter of Wei Rui declares:Willing build up is four and each one reach to 75, the research subsidy of USD 000, praise those people who do the biggest contribution for the .com at the coming 25 the middle of the year.

The Wei Rui letter company chief executive officer Mark McLaughlin mean:”In the past 25 years, the Internet has already rewrited history and change the life of global mankind.It continuously changes us relationship with surrounding world, pass unprecedented way realization and others, region and information to connect to go into.The .com celebration ceremony will give award to achieve this and next 25 years of innovation.Proud with letter of Wei Rui at ensuring .com infrastructure and registration company providing the key the process that the terrace and realization connects to go into for the .com in the function developed.”

Important activity and plan detail

March 16:The policy influences a forum(Policy Impact Forum), American Washington Luo Na is virtuous the mansion and assembly hall in the international trade center is in the root.

This time 1- days activity, will focuse the topic speech of stirring deep thought, and from innovation, entrepreneur, farsighted outstanding and the net friend participate in of two group discussions, look back how we walk till today, discuss an Internet economic to the mankind, society and environment of great influence, lay equal stress on some future foreground of discussion.com.

.Com 25 awardses

Is exactly the creator who owns earlier period, the .com just has today’s achievement.As a part of this celebration ceremony, the Wei Rui letter soon will declare to rank ex-75 of personal with business enterprise list, they are in the Internet is go to the whole world the development influence in the process the most outstanding.A is had to influence most by the Internet realm constitute of outstanding judge’s regiment, will win election “.com 25″ awards from this list, and will get a prize on announcement of the grand activity for holding in San Francisco in this spring.

[The extension reads]

The first.com area the birth of is in 1985 on the history.The personal computer operate system mainly still kept using MS-DOS3.0 operate systems at that time, while the company of “wore Er” just establishing is just preparing to release “TurboPC” of its first personal computer.On March 15, 1985, the symbolics.com registration becomes the first.com area.The company that conducts this website is one appliance brain manufacturer.Symbolics first of proprietor declare a bankruptcy at the beginning of 90’s, afterwards of the proprietor continue to carry a camp this website.This is to say that the symbolics.com is the .com area in the Internet top most ancient luck camp currently, however this current interface in the website is still very simple and be like in 1985 just- established time so.The ibm.com(IBM area) that includes the hp.com(the Hui Pu area) that the registration establishes on March 3, 1986, establishes on March 19, 1986 of otherly more famous earlier period area, the att.com(AT& T area) that establishes on April 25, 1986 waits.

Chinese net in December, 2006 the group and beautiful national prestige Rui letter(VeriSign) company reach agreement, the inauguration root the area Chinese mirror is like a server.

      Today is February 2, because the reason of the solid system is dropped by the K of area not descend several 100,000, the deletion area from the easy list inside, can see the CN downwards dropping by the speed of 100,000 classes every day!If shine on speed like this, afraiding of the CN will soon fall for the least from the biggest national area!The network strict dozen in the near future really descended malicious recruit, as for the way for operating, and the original intention of strict dozen have to attain, we don’t talk, everyone’s mental state all very clear, also all have own viewpoint, have hate of, have give a snicker of, certainly still have a lot of 5 cheering and encouraging of hair partieses!As for sees current realistic condition, have numerous station-masters to pour really already under go!Which influences will the stop resolution of CN area result in?I not is just, analyzed a few aspects and also hoped everyone to advise!

      1:Directly influence-Personal station-master of unemployed!Everyone should all know and there is no the existence of personal station-master, the Internet is one pond stagnant water, situation didn’t let a hundred flowers blossom, there is no personal station-master this propping up of half side sky, list depend a few gates or order for the business enterprise station counting not much to maintain, look too immature!The problem that personal station-masters usually considers currently is to should continue to insist to still keep withdrawing in time, if zero incomes in long time consume under go, have no several individuals can consume rise!Tumble down when the time comes of isn’t a station-master, but the whole Internet!

      2:Indirectly influence-The industry of IDC and area serve!I ain’t IDC profession middleman, so concretely not clear, but should be able to see a ground of some influence from a few matters!Ten thousand net stop its agency break through space, IDC in Guangdong the trusteeship rise in price completely, IDC of go into go threshold more and more high, the customer’s loss then is more and more big!But the space service company of abroad take advantage of an opportunity but go into, with its cheap price, perfect service, and open of the environment quickly earned the customer’s favor, Shun net and Techwebs can not escape by sheer luck, difficult protect own small stand a night of break line!Changing residence to work is urgent and cause local IDC profession precarious!

      The space that this just says, as for the influence of the area, more horrifying!List for area in China nation, CN no man dares to set foot in now, and because some policy items and unsteady factor, the harm of its vitality is very very farsighted!A words, the nobody dares to want, also the nobody want to continue to want!The small parts of station-master obeys a policy arrangement and continues to hold a CN area, the big part of rest is a rice worm customer and business enterprise customer!Kept it so-called clean and pure, also lost its reputation position!

      Again, the local network serves the international area that the company acts for and other national area business will significant slip an ascent!Ex- segment time famous website fence drive ten thousand net Mao Ca, knocked for all station-masters a to record a Jing clock:That is the Com area in China also insecurity!Thus the network repeats to rush a pass the prospects of the east, the station-masters move an international area in succession, for the sake of be can not follow replying of fence Zhe, the space is sealed, of the area is just still a private property at least oneself’s hand in, is made decision by oneself, the dint protects to lose oneself to decline to lowest!Go to the area of outside the country company, certainly is consumedly welcome our to change residence, more many more good!

      3:Farsighted influence-Part the decline of the economy!After all not is study these, so can’t say very good enoughly!Can probably say the following, CN area and will shield in the near future of activity, cause big parts of websites being closed, the economy of this a cake of is basic to stop circulating, station-master have no the advertisement can put, advertisement company have no the advertisement can act for, the business enterprise doesn’t dare as well to literally spend money, all is staying by the side to see variety!Moreover, outside Mao this a cake of was also subjected to very great influence, this time storm tens of thousands export exports that didn’t keep on record the website is closed to stop, a lot of depend an Internet for rare of the small outside Mao business enterprise is inflicted a heavy losses on in this time storm!And this this net store revenue from tax policy releases and the server brings into to collect tax to wait”drive” representative suggest, station-master community of unemployed also give part economy resulted in burden!Can thought of these, I don’t make an economic research, so say not too and clearly, also invite everyone to forgive!

      January 21, 2010(the United States time) Internet name’s announcing with the number address distributing organ(ICANN) official site has already acquired an approval a batch of nations and code internationalization area in region information.They are Egypt, Russia and Saudi Arabia and unite Qiu, these four nations passed the valuation of language string.This is December 16, 2009 ICANN announced ccTLD IDN to accept an application and get the first of approval in 16 applications.Report a reporter according to the origin understand, delivered to the application of “Chinese area” to have at least”.China(CNNIC applies for)”, “.Hong Kong(HKIRC applies for)”, “.Taiwan(TWNIC application)”3, however 1 have never got to pass.Up to January 28, reported a reporter to carry on a global scope interview for this, hoped to can provide a worthy information concerning the professional.This report reporter and at that time contact CNNIC, the related representative director means to don’t understand with disappointment as a result to this.

      Reporter’s telephone finds out Mr. Chen(Secretariat Director) of APTLD Secretariat of Hong Kong Internet registration management limited company(www.hkirc.hk), he says, Hong Kong delivers to of”.Hong Kong”the application have never received the valuation from ICANN to reply.The reporter and then telephone consults IDN of ICANN and IETF work set chairman’s Chuang flaps a great(James Seng) Sir and pass Skype to cover ICANN incumbent board director Vanda Scartezini(Brazil Internet expert) and Switzerland Internet register company Internet committee(CORE association) the representative director of the Secretariat and keep Wei will vice- chairman Mr. WernerStaub, they all very strange this applicationses didn’t pass.ICANN CTO also answers a reporter in MSN”not clear”.

      The supervisor whom ICANN is exclusively responsible for the policy that internationalizes an area famous prime minister pass to develop to manage with item Tina while answering that this report reporter’s mail covers, Ms. Dam quoted from she is in the blog standpoint on ICANN website, she explained in the middle of replying mail and totally had 16 to internationalize area written application this time and there are also 12 still in the middle of examining, because the label has already kept secret agreement, can not provide more detailed data.ICANN will complete these valuation works as soon as possible.If want to know reason, can also consult CNNIC or Chinese government supervisor’s section, they probably can provide more detailed information.

      This report reporter for this cover through MSN about 10 in the last yearses have been aring responsible for a Taiwan Chinese area in China technique development of engineer Lyu Ai Qin(TWNIC one of the representative directors), she give of reason BE”all Chinese(area application) didn’t pass.Now area server stability stage reviewing(stage)”, ” not is didn’t lead and still had worry in uncertainty and still is investigating.”She said that”I feel to is ICANN and don’t really understand Chinese, so may say that knowing is some”, “my wanting is them(ICANN) to Chinese not clear” this is her conclusion finally.

      Analytical personage points out that the Chinese area of usage is local currently standard, customer in the whole world can also not necessarily go through an interview, ICANN Chinese area go into the root Be blocked, slow the universal step of Chinese globalization, receive for the market expectation of Chinese area last 1 F shadow.

　　随着Internet发展，我们的生活面临着哥白尼式的转变。与传统煤体不同,在互联网上，大家都是参与者,每个人既是资源的消费者,又是资源的生产者。对许多推出网站的企业而言,互联网络的基本功能,是作为企业和消费者之间的沟通中介,而互联网本身的双向沟通特性,使得消费模式从单向变为互动。对同行而言,互联网可以做信息汇总的窗口,让相关产业情况集中。对竞争者而言,互联网可以使之更好地掌握对手的情况,根据其信息及时调整相关的营销策略和宣传重点。对消费者而言，互联网不仅使迂回经济变成直接经济,更可以做到货比三家,甚至三万家。
　　无限商机
　　 借助Internet低价的通讯便利,中小商家、个人企业可以利用已经进入跨国公司才能享有的信息工具,搜集用户信息,寻求合作伙伴,发展潜在客户。每一位商家,都可以在互联网上找到自己的利益所在。
　　 有人曾就网络在企业方面的应用做了如归纳:
　　●扩展国际市场,方便与国外客广沟通;
　　●在首页上公布企业信息,加强顾客服务问题解答;
　　●测试新产品市场反应,得到即时回馈;
　　●塑造企业形象,提高公司知名度;
　　●作为销售辅助工具,随时提供产品详细资料;
　　●强化产业环境信息搜集能力;
　　●加强与其它产业联系;
　　●锁定特殊消费群,有利小众传播;
　　●接触高教育水平和年轻族群,提早接触末来消费主力。
　　那么,企业如何利用网绪挖掘无限商机呢?
　　在互联网上面开展电子贸易,需要具备多种必不可少的条件。根据不同的商品性质、企业规摸以及不同的行销目的,网上贸易必须考虑的条件可归为五条:
　　1.设备:网络上的商业讯息传递,相关设备是少不了的。例如主要用来保存、处理以及传送讯息的设备。高效率的电脑主机、高速度的传输专线以及设备的维护人员,都要花不少成本。企业可以自行架设网站,或是向网络服务企业租用设备,主要的考虑点在于本身资料处理量的大小以及使用的频率等因索。
　　2.内容:到底要让读者看到什么内容、这是个大学问。首先要分析网络族的结构及阅读习惯,还要考虑网络媒体的特性,例如版面设计的特色、美观及传输速度的平衡点等。很多网站刚设立时还可吸引好奇的读者上门,但渐渐地就乏人问津了,主要原因是内容影响了传输的速度。
　　3.曝光率:在网络的分类站上,可以看到很多企业网站的地址,但是很少人肯花时间探一究竟。因为上网是要花时间的,这些企业网摆明就是“广告”或“公司简介”,当然少人有兴趣阅读了。在各个分类站登陆只是基本的工作,而在有聚客力的网络上登广告,多出自己的LOGO,是达到网络行销效果必备的条件。
　　4.互动空间:有些企业网络内容也不错,也登了广告,但仍很难引起共鸣,为什么呢?因为少了个与读者互动的空间,这是个难以形容的概念。举例说:基本上,一般读者上网的过程开始时心是不定的,就像拿着遥控器看电视,在不同的频道间跳换，总要到筋疲力尽了,才会找到一个自己喜欢、可以停留的站。网络行销的设计。就是让自己和这样的站相结合,也就是让产品和客层相结合,而不是让自己只成为频道跳换过程中惊鸿一瞥的图标。
　　5.行销组合:不同的媒体有不同的特色及功能;网络行销不能完全取代传统的电视或平面媒体。真正成功的网络行销，是善用这个新的媒体与传统媒体结合所产生的惊人效力。让行销的压迫力留在电视上发挥，让报纸广告继续保有高曝光度的优势，把漂亮的产品图片印在杂志上，然后充分利用网络媒体，填补长年以来行销上漏洞，建立与消费者之间真正贴心、像朋友般的互动关系。
企业如何入网
　　企业加入互联网最主要的目的,就是在Interneth上面建立自已的贸易网络通道。进入这个电子贸易空间一般有四种方式：
　　一、申请电子邮件地址
通过E-mail与全球各地的厂家联系。电子邮件地址，就好像公司的电话号码，的确是企业必不可少的贸易工具。
　　二、建立自已Homepage（网页）
将企业的产品照片、文字资料（性能、报价等）介绍给网络上的用户。
　　三、架设独立的网站
　　如果企业要架设自已的独立网络站台，一般需要自已专用的数据专线。自行架设网站，其主机、路由器、电信费用及人事费用等，一年下来至少要花几十万元，普通的企业的确难以承受。而且目前流行的“网站架设”方案是：选择“虚拟主机”。现在，许多网络的服务供应商都提供此类服务。每年花费可控制在几千元到几万元以内，比较符合多数企业的成本效益。
　　四、建立企业的IBS（Intermet Business System互联网商务系统）
　　用IBS推广企业的产品和形象,相当于企业在互联网上的整体CⅠ策划和营销战略。与铺面三种方式不同的是,IBS是一种主动式的网络行销策略。这种方式强调的重点是企业主动去寻找客户,而不仅仅依靠网站的内容、设计来吸引用户。捉供对用户的分析调查,找出真正的潜在客户,做有效行销推广,以达到事半功倍的效果。一般来说,IBS包括以下几个系统模块:
　　1.产品展示子系统
　　包括企业的电子邮件设置、域名规划、Homepage综合设计、宣传及网页链接、产品公报等部分。
　　2.产品销售子系统
　　包括产品自动订单系统、自动报价系统、代理商系统。
　　3.用户反馈子系统
　　包括用户技术答复系统、用户反馈回应系统、用户系统、联络系统。
直接商业模式
　　越来越多的商业活动在互联网上发生，互联网本身即是虚拟市场,电子贸易是其核心内容。在这样的电子空间,企业营销的本质、模式有了新的变化。互联网介入零售流通业,则将使中间通路消失,仓库、货架、卖场虚拟化,打破既有商品流通秩序。网络上的电子商场虽然还可以叫“商场”，但从本质上看,已是完全不同的事物。电子商场的好处多多:
　　l.不需要修建商场建筑,也没有店面租金成本,只要一部电脑、一张网卡和一部电话,就可以开张。
　　2.没有商店库存。经营电子商场可以“卖空买空”并不一定有实际物流,而主要经手信息流。过去交易行为是原子动,以后可能变为比特动。信息流通比物品流通更重要。
　　3.行稍成本极低。在网上开商场,集销售、展示、广告于一身,不用分别支出,因此可以节省大笔费用。网络行销是传统行销成本的3%以下。
　　4.经营规模不受场地的限制。电子商场是让生产和消费直接见面,可以把用户信息直接反馈给厂家,由厂家来满足顾客的特殊要求。可在顾客同意的前提下更多了解他的收入、家庭、个人爱好等方面信息,使买卖更有针对性。
　　由以上特点可以看出,商场的基建、库存、中间费用等等,这些都是一些迂回的中间环节。电子商场可以从根本上摆脱对这些中间环节的依赖,因此说它是“直接”的。
　　建议企业运用直接商业模式所采用的原则:
　 ●以最快时间切入市场,通过同关键技术领先者保持密切的关系,保证新产品采用最新技术。
　 ●用户定制商品。
　 ●个人化的顾客关系,保证与顾客的直接接触,理解顾客特殊要求。
　 ●专家服务,由一流的专家来解答咨询。
　 ●竞争性的价格,直接商业模式通过排除传销商的利润而以比较低的价格带给顾客领导潮流的产品。
　　开设你的电子商场,它会成为您意想不到的超级连锁商场。 
    如何制定网络营销策略
　　互联网作为企业整体营销推广的最前哨、最重要的一环,根据互联网的特点制定相应的网络营销策略是成功的前提。下面提供几个思考方向:
　　一、产品性质
　　网络上最适合的营销产品是流通性高的产品,如书籍报刊、软件信息、消费性产品等。如果您的网络是推土机、车床等较冷门的专业产品,建议您的网络定位在公司的形象与品牌的推广上,而产品本身的营销就需要特别加以推广或借助于其它媒体工具。
　　二、网络特性
　　目前网络上最热门的网站,也就是浏览人数最多的网站,其内容都以丰富的信息为基础。因此营销模式应以产品情报、产品趋势、生活和教育信息运用等为主导,而后再进一步展开商业行为。
　　三、整体营销的考虑
　　积极的营销策划除需要网络营销的运行外,更需要促销活动及其它媒体的共同运行才能发挥最大的整体效益。众多网站借助发布会、人才招聘等活动进行推广,同时通过平面广告来推动。
　　四、网络的创意营销
　　1996年台湾制造汽车的“一元买汽车”活动,将一台欧宝汽车由网友通过网络公开投标,在活动期间l个月内创造了近万人的投标纪录,成为一时的热门话题。目前,网络上有许多产品营销项目,如机票、旅游、家电、证券、信息、食品等,正通过在线游戏、猜谜、设计竞赛等营销手段进行。这些方式不但吸引众多网友上网、制造卖点,而且还可以取得许多潜在客户的名单。
　　五、网上推广技巧
　　在越来越多的网络竞争下,网页的设计与推广也日益重要。网点、网页的推广往往在互联网中相互合作,营销规划时可考虑与适合营销产品或消费群体相近的网站合作,如搜索引擎的登陆、一般广告交换和WebRing等。另外,网络上的广告版面和表达形态也是重点考虑的因素,一个简单又吸引人的广告联结,才是成功的网络营销。

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